Saturday 28 July 2012

Life after Red

Yesterday was my last day as a PR assistant at Red Agency. The past four months have absolutely flown by and I've learnt an incredible amount. But I'll miss the team the most. It makes me wonder if I love PR because I love PR, or because I love them. Let's say it's probably a bit of both.

Prior to my internship I had never considered a career in PR, and now I see it being as being a real option. I love the variety of clients that working in an agency gives you. I love the busy work environment because it makes it feel like yesterday that I was being interviewed, asking for my login details and being shown how to use the coffee machine.

I will miss all the "Colin" references, pulling out "the claw" at waiters with canapés, Adam's appetite, sword dance and obsession with Delta Goodrem, Liz yelling "taxi," Rach's nirvana inducing home-made rocky road, Lexi's posh expressions (deeeelightful!), Tash's hand gestures when she speaks, James' stories of faraway lands with ice-cream flavours that shouldn't exist and Nicole's constant victimisation for being a Westie.

These sweethearts surprised me with a heartfelt farewell card, chunky necklace (very me) and a Red velvet cupcake (very on-brand). I was definitely feeling the love.

With a semester of uni to go, it was a shame that the end of my contract didn't coincide with the end of my studies - or that my availability didn't change with my new timetable. The worst case scenario is that I got to work in an amazing agency with amazing people and gained invaluable skills and experience.

So now I'm on the search for an advertising internship to try my hand at the industry I've spent the past four and a half years studying to get into. I hope to love it as much as the course subjects. I haven't done an advertising internship before and am itching to know what it's like in practice.

But anyone else studying advertising would probably understand the predicament of such positions being few and far between. Applications for advertising internships don't usually open until the end of the year, and there are hundreds, if not thousands of applicants. The process can be strenuous, with applications often resembling university assignments them selves.

Wish me luck!

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